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Personalized Recommendation

Get recommendations based on users' browsing history and/or item description.

Personalized Recommendation uses state-of-the-art machine learning techniques to give visitors to your website highly personalized recommendations based on their browsing history and/or item description. Personalized Recommendation service is part of the SAP AI Business Services portfolio.

You can only subscribe to one edition.

Key Features

Key Features

Get next-item recommendations

Get personalized or next-item recommendations that are more likely to be selected based on the user's current context or item interactions. Every user with a unique item interaction history receives a unique set of recommendations.

Get similar-item recommendations

Get alternative or similar-item recommendations that match the item currently being viewed.

Get smart-search results

Get personalized search results based on the user’s input and context. Receive traditional text queries as well as contextual information such as item interaction history and non-text queries such as categorical features.

Get user-affinity recommendations

Get affinity recommendations or item-attribute preferences based on the user’s past interactions. These recommendations enable you to tailor the user experience to their intrinsic affinities and preferences.



Personalized Recommendation service Intro + Demo  

See how Personalized Recommendation service can help you elevate user experience and engagement and enhance item discovery and conversion.


You can only subscribe to one edition.

Personalized Recommendation

Available via the Pay-As-You-Go for SAP BTP and CPEA payment models, which offer usage-based pricing.

• Service plans labeled "free" can be used up to the specified capacity limits at no charge. When this limit is reached, you will be notified and can opt to upgrade to a paid service plan. Browse the free tier service plans.

• Service plans without a "free" label will incur usage-based costs. Browse the paid tier service plans for the Pay-As-You-Go for SAP BTP and CPEA pricing models.

A free tier service plan is available for this service.

For more information about the service, pricing, available data centers, roadmap, and missions, check out the SAP Discovery Center, the Pay-As-You-Go for SAP BTP price list, and the CPEA price list.

Existing customers:

• Can continue to pay for the subscription services based on your existing contract. For any new service that you consume, you will be charged per the Pay-As-You-Go for SAP BTP / CPEA price list. Select Pay-As-You-Go or CPEA for license type.

• Sign up for Pay-As-You-Go or CPEA so that when you reach your limit, you can continue your service without needing to increase your subscription. Any overuse of the contracted subscription services can be charged against your Pay-As-You-Go for SAP BTP or CPEA account at the relevant advertised price in the Pay-As-You-Go for SAP BTP price list / CPEA price list. Select Pay-As-You-Go or CPEA for license type.

More about the edition

Product Support

Self-Service Link
Find more information about Personalized Recommendation and its services in the SAP Help Portal.
Click here

About the Publisher

Customer Reviews

Customer Reviews